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filler@godaddy.com
Signed in as:
filler@godaddy.com
Unless the business is growing, your investments in sales and marketing are potentially going to waste.
What problem are you solving in your customer's world? What's their pain point? Why will they do something about this?
Be clear - size, sector, situation. Decide who you want to sell to, and who to avoid. Build the other elements around this.
What's your message? Why should they care? Develop and test hypotheses. How will you qualify opportunities in or out?
What can a prospect do to validate your pitch? What does the most effective buying journey look like, and how will you support it?
What's the path of least resistance to getting some commitment and showing some value? What's your growth and retention plan?
How do you embed this knowledge and sales methodology across the business? Which sector will you tackle next?